Названы команды победители Young Cannes Lions Belarus в категории Film и Print. Комментарии жюри

16 Марта 2018 6340 0 Cannes Lions
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Вечером 16 марта в КЗ "Минск" были названы  победители Национального этапа Young Cannes Lions в категориях Film и Print. Напомним, ребята решали задачу повышения благотворительной культуры в стране, в частности, жертвования на лечение тяжелобольных детей.  

Print

Победитель Команда 5

Николай Кривец
Вячеслав Лысенко

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Комментарии жюри на рабочем языке конкурса - английском

Jasper Vierboom, Creative at VIRTUE (The Netherlands)
Gold - Team #8
This is a spot on, brilliant print ad. It makes me feel something which is hard to do with a print ad. It’s direct, simple but still not too much of pointing a finger at a consumer. It’s just like: “Hey, you know you can do this. It’s simple.” That, I like about this print ad. To really elevate your idea, the execution of it could be better.
Silver - Team #7
Nice and simple design. It’s always interesting to do something special with your ad, because you know it gets the attention. But. And there’s big but. The technique you use should add value to your concept. For me, I feel there’s something there, but in copy it’s not 100% clear to me what you mean. Take a look at it one more time, to nail it and put it in your portfolio.
Bronze - Team #10
I think the idea is right and the ad is clear. For me this is one of the only ones, that I can see becoming a real ad campaign. But I think it can be more creative, execution wise. Now I’m not getting excited when I see this. With a little bit more attention to the idea, your art direction and design may change so the ad becomes more attractive visually.

Christos Koutsoukos, Executive Creative Director Cream+Rascal (Greece)
Gold – Team #2
I liked the idea is very daring the art direction is just OK but the idea has a fun element in it which I like.
Silver – Team #12
It’s a simple and clever approach with a striking truth. 
Bronze – Team #13
It’s a simple yet insightful idea with a quite good execution

Juliana Paracencio, Regional Creative Director at Memac Ogilvy Dubai (UAE)
Gold – Team #5
Silver – Team #13
Bronze – Team #1

Luca Bajs, Creative Director @ Grey Ljubljana (Slovenia)
Gold – Team #5
The beauty of a good print is the simplicity with which it communicates a complex topic. This series of print ads is a good example of that.
Silver – Team #1
A good print idea is the one that can be shown not just on one ad, but in a series of ads and it doesn’t lose its power on any of them.
Bronze – Team #10
Print ads with the best headline in the competition.

Film

Команда 5

Владимир Варава
Дмитрий Дорошенко


Комментарии жюри

Jasper Vierboom, Creative at VIRTUE (The Netherlands)  
Gold - Team #5
Nice idea. Got my attention from the first second which is important in times where everyone skips, mutes or scrolls your ad. I like the vibe of doing it together as a team. That gives it a very positive and happy feeling: Yes! We can!
Silver - Team #3
It works that you tap into something interesting: bitcoins. This video was the only one that had a true fact at the end, which made me believe the whole thing. Visually it could be more interesting, but the idea is simple and informative, which I like.
Bronze - Team #7
Making it simple by not showing sick kids or people in the ad, but something that’s a metaphor can work. Although I feel like we’ve seen these kinds of ads, where the problem is a metaphor. Nothing wrong with that, although it doesn’t make the video very interesting to watch. It could work for the video to make it a bit shorter and direct, that way you keep the attention of your watchers.

Christos Koutsoukos, Executive Creative Director Cream+Rascal (Greece)
Gold – Team #2
This is a very nice idea, i can imagine it being very interesting if it was shot with a proper budget. I liked the truth that brings on the table and tha language that is easy to understand. 
Silver – Team #7
This is a nice symbolic film it makes a good connection with the message and again if the guys had proper budget this could also be interesting execution.
Bronze – Team #4
That was a tough decision it’s another simple idea it’s a bit too long but the message is right and to the point.

Juliana Paracencio, Regional Creative Director at Memac Ogilvy Dubai (UAE)
Gold – Team #1
Silver – Team #4
Bronze – Team #6

Luca Bajs, Creative Director @ Grey Ljubljana (Slovenia)
Gold – Team #5
Ad made for youngsters with a great music choice, has a different, but very powerful message.
Silver – Team #3
A witty insight that makes it very culturally relevant.
Bronze – Team #6
Goes straight to the point and presents the power a one single donor has.


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